top of page

obsidian Mentors 

Our Mentors are experienced and successful executive leaders who have operated at the highest levels in Blue Chip businesses.

They act as Facilitators, Guides, Mentors and Confidantes to direct each group through the program, leading workshops, providing experience, counsel, feedback and asking the tough questions that are going to drive development.

Smiling male in a blue suit wearing glasses

Chris Baddock
Chief Executive

 Australian Liquor Marketers

Drawing from experiences of using culture and behaviours to achieve business success, Chris offers a unique perspective on cultural development, behaviour, and engagement.  An accredited LSI coach with real-life experience, he emphasises and promotes a focus on the behaviours required by leaders to achieve business sustainability.

Chris has a long history of building partnerships with key customers across the liquor and grocery categories.  A member of the Australian Institute of Company Directors, an accredited Human Synergistics Coach and graduate of the Australian Graduate School of Management,

Chris was most recently CEO, Australian Liquor Marketers (a division of Metcash Ltd). He has more than thirty  years' experience in FMCG and over twenty in the Drinks Industry, working in both supply and retail including Lion & Woolworths.


Chris was appointed Director of Pinnacle Drinks in February 2015, a wholly owned subsidiary of Endeavour Drinks owned & exclusive Beer, Spirits and Wine to BWS, Dan Murphy’s, Progressive NZ and Summergate China.  In addition, Chris ran Cellarmasters, Woolworths Liquor Export and the digital team.  During this time Chris served as NED for Gage Roads and Chair, Southtrade International.


Before joining Woolworths Chris spent 11 years with Lion Australia in several senior management roles including Managing Director of Fine Wine Partners and National Customer & Sales Director of Lion Australia.


Chris has built his career around a simple philosophy that constructive behaviours are a critical factor in long term sustainable results.

bottom of page